When it comes down to emergency survival, being seen, keeping warm, and staying out of the elements are key to survival. That’s where having a Land Shark comes in handy.This is an emergency survival shelter and stealth bag that’s designed for any land or sea environment you might find yourself in. It’s perfect for those that might get themselves stranded in inhospitable environments. It was my job to help re-design the branding and work with my marketing team at Grid to get this product out to the public. I took a direct role in the branding, packaging design, press kits, e-commerce development, print and digital advertisements, and social media campaigns.