Comfy Crochet by Rosie
My wonderful wife is a very skilled crocheter who enjoys making hats, scarves, mittens, and miscellaneous items. In 2015 we’ve decided to embark selling her various items she’s made to the public both online and at craft shows.
I started by creating the Comfy Crochet by Rosie logo-mark and then moved onto making simple business collateral such as business cards, clothing tags, invoices, receipts, and table-top signs for craft shows. Knowing that most of her sales will come via social media and the website I developed, so having good product photography of her work is a very key marketing element. Even today I still spend a bit of my time shooting and cleaning up imagery of the new and custom-order pieces.